PRESS RELEASE: NASIM TO KICK OFF 2011 WITH THE 308 CC
Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, will kick off 2011 with the launch of the much anticipated and award-winning 308 CC on Jan 6. The two-door convertible will be the first of three new models to be launched by Nasim in 2011. With a stylish and sporty design, luxurious features and advanced technology, the new 308 CC is set to grow Peugeot’s presence in the local coupe cabriolet market.
“Our previous coupe cabriolet, the 207 CC, was the market leader in the segment and we believe the new 308 CC will be just as popular in this niche market. “Peugeot was the first carmaker to introduce the coupe cabriolet with the 401 in the 1930s and the new 308 CC further reinforces Peugeot’s position as a market leader in this segment,” said SM Nasarudin SM Nasimuddin. With an indicative price of RM200,000, the new 308 CC will be launched on Jan 6 and featured at a Nasim roadshow at the Bangsar Shopping Centre from Jan 7 to Jan 9. The new 2+2 308 CC embodies Peugeot’s philosophy of Motion and Emotion with a strong emphasis on design, technology and places emotion at the heart of the motoring experience. Its exterior is given a sporty appeal through its dynamic directional xenon headlamps, LED rear lights, 18-inch alloy wheels and a twin rear diffuser design. Inside, the 308 CC features a premium leather interior designed in the tradition of prestige cabriolets, a retractable high resolution 7-inch screen, JBL Hi-Fi system, dual zone air-conditioning and premium leather electric front seats with memory functionality for the driver’s seat. The 308 CC features a two-piece electrically retractable roof that folds within 20 seconds that can turn the car into a dynamic coupe or an elegant cabriolet. Safety is also a key characteristic of the 308 CC with the inclusion of six airbags as well as the world’s first side head airbags which are housed in the seat and deployed laterally from the head restraint. Underneath its bonnet, the 308 CC is fitted with Peugeot’s award-winning twin-scroll turbo high pressure with direct petrol injection engine which produces 156 hp and 240 Nm of torque that is matched to a six-speed automatic transmission with Triptronic and a sport mode.