Famed German wheel maker has declared bankruptcy for the second time in four years. This time they are taking the opportunity to restructure their business and focus on high-end products and selected clients.
They are entering an agreement with Ronal to sell their high-volume plant in Herbolzheim which produces standard OEM wheels.
The company wants to focus on their collaborations and OE-Speciality business with Ferrari and Porsche in Germany and Ford and Toyota, according to news site Autoblog
The intent of BBS is to re-focus on our core business in Schiltach; Motorsports, OES business (Ferrari, Porsche, etc... and including our US based programs with Ford, Toyota, etc.), High-end aftermarket and Technology development. (Schiltach is the BBS headquarters responsible for all engineering, development, high-end and specialty production, etc.)
BBS began life as a "Racing wheel" company (in Schiltach) over 40 years ago, several years later they began producing aftermarket wheels and a few years later they were producing "Specialty" OE wheels (OES).
No comments:
Post a Comment