Thursday, December 2, 2010

KLIMS UPDATE: Honda Today Launched All-New Insight along with Advanced Technology showcase in KLIMS 2010

Honda Defines Innovation In Motion at KLIMS 2010.

Kuala Lumpur, 2nd December 2010 – Honda Malaysia Sdn. Bhd., ("Honda Malaysia" or
the "Company") today announced its showcase and concept models in the 7th presentation of Kuala
Lumpur International Motor Show ("KLIMS") with the theme: Innovation in Motion in an official
media launch. Considering the foundation of engineering lies in Honda Advanced Technology,
Honda Malaysia is featuring an array of products in three (3) zones namely Excitement, Urban
and Environment in Putra World Trade Centre ("PWTC") that will be open to the public from 3rd
December until 12th December.

Follow the jump for the rest of the story and more pictures

Through the theme, Innovation in Motion, Honda seeks to communicate to the visiting public the
Company's fundamentals in engineering, proposing the brand's consistency in providing advanced
mobility that is beyond the market's expectation. The showcase is accompanied by a series of eye
opening innovations that truly identify with Excitement, Urban and Environment at the display
zones, which give purpose to the innovations.

Speaking at the KLIMS was Mr. Shigeru Yamazaki, who is also one of the directors of Honda
Malaysia and General Manager of Automobile Business Division, Asian Honda, Thailand, "Honda
Advanced Technology is part of Honda's long-standing research and development in building new
models for our automotive products as well as technology solutions for advanced mobility that
eases life."

He later added that, "By focusing on engineering mobility solutions based on Honda Advanced
Technology, we have presented to the world with countless innovations that are truly breakthrough
inventions in the field of advanced mobility."

Introduced as personal mobility device, one of the stars within Honda's exhibition is the U3-X. A
one-wheel-drive mobility device that pursues the idea of "harmony with people", the U3-X is a
compact experimental device that fits comfortably between the rider's legs. With Honda's balance
control technology that was developed through the robotics research of ASIMO, world's first
humanoid robot, this new personal mobility device makes it possible to adjust speed and move,
turn and stop in all directions when the rider leans the upper body to shift body weight. Besides
the balance control technology, the U3-X also runs on Honda's bipedal humanoid robot, and the
world's first* omni-directional driving wheel system (Honda Omni Traction Drive System, or HOT
Drive System), the results from the creation of ASIMO.
*Based on Honda's internal research

This compact personal mobility device is a friendly device for both the user as well as the people
around it. For the rider, it is easy to reach the ground with the footrest. Furthermore, the rider
seating position is roughly at the same eye level with the people and pedestrians around it, which
makes a comfortable distance in between them. Honda will continue to conduct necessary research
and development to verify its practicality of the device in real life environment.

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