DETROIT: Prius C - for Compact

The birth of the Prius variations marks the definite advance of hybrid technology into our everyday motoring lives.

Toyota showed off two new variants of the Prius, a smaller more sporty C and bigger more versatile V



Toyota is aiming the C at the value market, which is basically means they are going after the Honda Insight which is fighting at a price range below the Prius. With the smaller size, Toyota is also promising more efficiency and range and aims to set the benchmark in the class for non plug-in hybrid.

The styling is of the Prius C concept is still too adventurous for production but we can never tell these days, it may just make to the showroom looking exactly like it does right now.

The C is a five-door hatchback and when it makes it to the market in the first half of 2012, expect Japan to be the main market and with that in mind the styling you see here is perfect. No toning down needed.


GALLERY

PRESS RELEASE


Prius c Concept: Small "city"-centric Hybrid Vehicle

While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any "cordless" hybrid.