Continental launches all sorts of new ideas at CES

The car tod ay is as much about electronics as it is about mechanics so tier one suppliers like Continental, which used to be part of Siemens VDO, are taking all theri new ideas to Consumer Electronics Show (CES) in LAs Vegas to bounce them off the minds there.

Theya re offering everything to make a smarter car from better in car entertainment, to diagnostics to just different surface treatment and finishing to make instruments look better.

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Continental at CES 2011 in Las Vegas

The Car of the Future is Always On: Apps, HMI and Personalization will fuel Driving Experiences

Regensburg/Las Vegas, January 6, 2011 — Vehicle designs and colors change each year but it is the integration of consumer electronics technologies into the vehicle interior that is really fueling future driving experiences. Continental, one of the world’s largest automotive suppliers, is engineering hardware, software and systems that are powering the vehicle with an “Always On” connection and linking drivers and passengers to content and information in new ways. Continental will showcase some of its latest Interior innovations to its automotive customers and consumer electronics partners during the Consumer Electronics Show (CES) being held January 6-9 in Las Vegas, Nevada.

“Continental is meeting with its automotive customers and partners to discuss some of its latest innovations and thinking around in-vehicle experiences. Discussions will center on how the consumer electronics trends that are appearing on the CES show floor can be integrated into the car of the future,” said Helmut Matschi, President of Continental’s Interior Division and Member of the Continental AG Management Board.

Continental connects the Car and delivers new Apps

Several Continental customers are searching for ways to bring apps and content – that is relevant to the driving experience – into the car. Continental is working on a variety of ways to safely and securely deliver information to vehicle occupants to help simplify and enhance the driving experience.

AutoLinQ™: What you need, where you need It

Continental has designed its AutoLinQ™ system and is working with some of the biggest names in the consumer electronics industry – Deutsche Telekom, INRIX, NAVIGON, NAVTEQ and Ygomi – to design Android-based applications for the system that enhance vehicle safety, performance and convenience. Continental is working with its technology partners to create and demonstrate selected applications to the automotive industry and will continue to work with its customers to certify all applications for in-vehicle use.

Your vehicle: The ultimate mobile device

Continental also is working closely with Nokia on Terminal Mode technology which will enable drivers and passengers to seamlessly connect, display and control mobile phone applications via an in-vehicle dashboard display. The companies are working to significantly improve the usability of services, such as telephony, navigation, social networking and music, in an automotive environment.

What if your tire had an app? It could help save fuel & lives

Inside the company, Continental also is designing unique apps that will help enhance vehicle performance. For example, today, when a vehicle identifies a tire with low pressure, the Tire Pressure Monitoring Systems (TPMS) sends an alert to the driver via a warning lamp on the instrument panel. Also known as a telltale, most drivers do not know what the alert is, how to react to the warning or how to inflate their tires to the correct tire pressure. Continental has set-out to solve the telltale problem by developing a “Filling Assistant” Application that will detect, notify and assist a driver by helping them ensure proper inflation levels. Continental’s Filling Assistant application wirelessly links a smartphone to the tire to graphically report pressure information to the vehicle owner.

“The number of applications that can be developed to improve the driving experience, safety and vehicle performance is endless,” said Kieran O’Sullivan, Executive Vice President, responsible for Continental’s Business Unit Infotainment & Connectivity and Interior Division in North America. “What is critical is to bring only those apps and content that will be of value to the driver and the driving experience. We also need to manage the flow of information to the driver and ensure that the presentation of the information will not distract the driver. Continental’s mission is to keep the driver focused on the road and their primary driving task.”

Continental informs the driver and introduces the dashboard to the digital age

Continental is also working on a variety of HMI concepts that will integrate technologies – high-resolution graphics, powerful processors and capacitive touch controls found in tens of millions of smart phones, game consoles or high-end laptops – into the instrument panel and an integrated center stack.

“We are designing curved surfaces, black panel organic displays that will dramatically enhance the interior design styling of vehicles rolling off the production line in 2011 and beyond. The industry will continue to move away from analog controls and buttons to high-resolution graphics, capacitive touch and voice operated systems. This is opening-up a new world of possibilities for interior design teams and enabling them to really use technology to create designs that will appeal to a variety of consumers while helping to enhance the vehicle brand,” said Matschi.

One of Continental’s areas of expertise is managing the flow of information to the driver. With the right mix of connectivity and HMI technologies, the company is transforming the vehicle interior into a well designed, high-tech, easy-to-use information hub.

Continental wants to Simplify your Drive, all at lower costs

Continental’s Simplify Your Drive concept is one example of the Company’s holistic system design approach that blends connectivity, apps, HMI strategies, new input technologies and personalization to deliver new and never-before-seen experiences to the driver.

Step inside Continental’s Simplify your Drive demonstration vehicle and vehicle occupants can easily personalize their driving experience by switching between preconfigured Eco, Sport and Comfort profiles by using an intuitive three-button interface. Once a driver selects a profile, the look and feel of the vehicle’s interior, including its reconfigurable instrument cluster and center console display, will change, as will certain performance attributes of the Chassis & Safety and Powertrain systems.