To mark its most recent launches, Citroën has created a series of original and innovative online videos. The new Citroën C3 kicked off the series with the interactive video ‘Wash Me if You Can’ in which five larger-than-life characters (a wrestler, a funky lady with an afro, a cheerleader, a chicken and a bonus character) try to wash the immense 1.35 m long windscreen. In the UK, the campaign won the accolade of “Special Achievement of the Year” in the prestigious Car Dealer Ewards 2010.
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