Thursday, April 21, 2011

VIDEO: Goodyear launches 'Women With Drive' in Malaysia

L-R, Bernie Chan, Azrina Jane, Sasha Rowena, Ivy Peng(Goodyear Sales_ Director),
Melinda Ngew (CEO, AAM), Sarimah Ibrahim and Xandria_ Ooi

Women drivers tend to get a lot of bad Press because many people think they are not as good as men on the road. Tyre giant Goodyear is on a mission to change that perception.

Ivy Peng
They launched a unique programme called 'Women with Drive' which is a series of free community service workshops conducted by Goodyear Autocare experts to educate women drivers on vehicle maintenance and road safety.

Goodyear sales director, Ivy Peng says this is a good way to help women drivers boost their self confidence with more knowledge and skills.

It is always good to learn more skills and pick up new knowledge so we hope Goodyear will achieve their goals with this programme.

Video and full Press release and details after the jump


For the first time in Malaysia, Goodyear together with Automobile Association of Malaysia (AAM) launched their first women-centric programme called “Women with Drive”, targeted to women.

The "Women with Drive" programme is a free community service workshop for women, conducted by Goodyear Autocare experts to educate female motorists on vehicle maintenance and on road safety. The programme also aims to empower women with the confidence and knowledge of basic auto care. This will help them to make important decisions about their cars and their driving styles.

According to Ivy Peng, Goodyear Sales Director, “This is a fantastic opportunity for women to build their confidence and become savvier on the road. Women play a very important role in decision-making both at work and at home. Therefore, it is essential for them to understand the mechanics of their vehicles and choose what is best for them based on their different needs to avoid being cheated if unfamiliar. This is the first time we are running this programme in Malaysia and we urge all female motorists to hop on the bandwagon as it will be a fun, educational and informative experience”.

Also present at the launch of Women with Drive were local female celebrities, including television host, actress and singer Sarimah Ibrahim, television personality, emcee and model Bernie Chan, television host, writer and producer Xandria Ooi, young handbag designer Sasha Rowena and Team Goodyear’s very own female drifter, Azrina Jane Abdullah.

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