Wednesday, May 18, 2011

Mail Motor TV: Video of Proton launching new central logistics centre

New system designed to improve initial customer satisfaction with standardised pre-delivery inspection

In a bid to further improve initial customer satisfaction and ensure standardised quality of cars delivered to customers, Proton launched their centralized vehicle logistics and pre-delivery inspection system at Sijangkang and Tanjung Malim.

Former Prime Minister and Proton advisor, Tun Dr Mahathir Mohamad officiated the launch and visited the facilities afterwards.

The two Centre for Logistics, Allocation, Storage and Services (CLASS) Tanjung Malaim and Sijangkang handle cars produced in Tanjung Malim and Shah Alam respectively.
Vehicles ordered by dealers are delivered to the centre where they are kept under tight security before being processed for customer delivery once the dealer has found a buyer for it.

Proton says this allows them to closely control the quality of pre-delivery inspection and minimize vehicle handling and movement that can lead to damage or defects.

Explaining the function of the facility, Proton Edar Sdn Bd Chief Executive, Mohamad Shukor Ibrahim said that the centre was necessary as the quality of car storage and pre-delivery inspection is not consistent.

These two logistic hubs are fully computerised and have been configured to accommodate the practice of stock swapping that dealers undertake when they do not have the exact car that customers want.

The centralized facilities allow for factory-style inspection with the cars passing through the different inspection steps in a production-line format that has been standardised to ensure consistent quality.

Once the cars have been inspected, they are washed and vacuumed and fueled before being loaded into car transporters for delivery to dealers.

Proton Managing Director, Datuk Seri Syed Zainal Abidin Tahir said that the standardised PDI process would help them reduce the problems related to multiple handling and movement by as much as 40 per cent.

He said the delivery time for vehicles stored at the hubs is between one and two days from the date the process is initiated by the dealer, depending on the location of the dealers involved.

Both facilities are operated by Konsortium Logistics Berhad and CEO Che Azizuddin said that they have the knowhow and dedication to manage efficiently and effectively this critical part of the Proton delivery chain.

The Sijangkang hub is 50 acres and can handle 7,000 cars at any one time while the Tanjung Malim centre is 45 acres and has room for 6,000 cars. This means that both facilities should theoretically have stock for about three weeks of dealer transaction.

In April, when the hubs began operations it delivered 14,573 vehicles to dealers and distributors.

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