Ingolstadt can do no wrong in 2010 and as a result the four rings sold more cars than they ever have in their history and is fast challenging BMW and Mercedes-Benz as the premier global luxury brand.
Last year they sold nearly 1.1 million cars, representing a 15 per cent bump from the previous years. Full details after the jump
Clean technology in diesel and gasoline engines are helping to promote the brand's image at a time when oil prices are fluctuating wildly and motorists are becoming more environmentally aware.
In China they sold 227,938 units, twice the number in of cars moved in the US and nearly as many cars as they sold in their home market.
Even in Asia Pacific they sold 276, 000 cars, which is a whopping 38 per cent boost from 2009.
PRESS RELEASE
Historic record year for AUDI AG
- Around 1,092,400 cars sold worldwide in 2010 – up 15 percent
- A record 101,629 cars delivered in the United States
- Sales chief Schwarzenbauer: “We are bringing the TDI clean diesel to the executive class in the United States”
AUDI AG sold around 1,092,400 cars in the past year, exceeding the Company’s annual sales forecasts, and thus recorded its best ever year in terms of sales. In China, Audi sold a record 227,938 units; in the United States, the brand achieved sales surpassing the 100,000 mark for the first time.
“We have set a historic sales record on the US-market, while achieving the best earnings in the United States in a long time,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “In the next few years we will bring our successful TDI clean diesel technology to the executive class: We will offer our US customers TDI engines also in the new generation of the Audi A6 and A8. This will significantly bolster our position in this segment.”
The company had already announced the goal of doubling its proportion of executive-class cars sold in the United States with the introduction of the Audi A7 Sportback and the new generation of its A6 and A8 models.
Audi also achieved record sales in the Chinese market, with demand growing considerably faster than expected. This led to Audi dealerships running low on cars at the end of the year. In all, the company delivered 227,938 cars to customers between January and December, 43.4 percent more than during the previous year. In December Audi handed 18,186 cars over to their buyers.
In Germany – as expected – the new Audi A1 helped the Ingolstadt-based carmaker to finish the year strongly. Corporate business, which is again on the upswing, also contributed to increased sales in December. With 23,950 units, AUDI AG sold 36.4 percent more cars than during the same month last year. Sales figures for the entire year, with 229,157 units sold, were slightly above the results for 2009, despite the impact of the scrappage bonus.
Sales in December also rose significantly in Europe as a whole, to about 52,200 units, an increase of 18.2 percent compared to December 2009. From January to December, AUDI AG sold 647,600 cars in the region – and confirmed its position as Europe’s best-selling premium car brand.
The sales figures at a glance
Sales AUDI AG | In month of December | Cumulatively | ||||
2010 | 2009 | Change from 2009 | 2010 | 2009 | Change from 2009 | |
World | 88,500 | 79,265 | +11.7% | 1,092,400 | 949,729 | +15.0% |
Europe | 52,200 | 44,125 | +18.2% | 647,600 | 618,854 | +4.6% |
- D | 23,950 | 17,565 | +36.4% | 229,157 | 228,844 | +0.1% |
- GB | 5,214 | 4,789 | +8.9% | 99,705 | 90,513 | +10.2% |
- Italy | 5,123 | 4,092 | +25.2% | 60,337 | 57,204 | +5.5% |
- France | 4,199 | 3,449 | +21.7% | 52,520 | 48,010 | +9.4% |
- Spain | 2,380 | 2,893 | -17.7% | 39,558 | 38,788 | +2.0% |
USA | 10,546 | 9,030 | +16.8% | 101,629 | 82,716 | +22.9% |
Asia-Pacific | 21,200 | 22,629 | -6.4% | 276,200 | 199,003 | +38.8% |
- China (incl. Hong Kong) | 18,186 | 19,069 | -4.6% | 227,938 | 158,941 | +43.4% |
